AQUOS SHOT is a relatively new label in the mobile marketplace, but one that has gotten rave reviews and high review scores almost every season.

What is it? It’s SHARP Corporation’s own combination of a vibrant display, CCD camera sensor and design. The first AQUOS SHOT product was the SH-06A (which I happen to own) that redefined what a cellphone camera should do. It was followed by the SH-01B and SH-07B last season.

With the SH010, AQUOS SHOT enters the fourth generation. Let’s see what it has to offer us.


The front design reminds me of a NTT DoCoMo SH904i. That was over 4 years ago. As usual from a keitai, the lid flips around 180 degrees to put the screen out front.


The interior design isn’t much different from the previous generation AQUOS SHOT models.

The camera has been upgraded to 14.1MP CCD from 12.1MP CCD on the previous model. Thanks to the CCD sensor, it can support ISO12800 high sensitivity as well as 5x digital zoom. Also, a “Best Shot Select” feature is now included, which takes photos before and after the shutter key has been pressed so the “perfect moment” is not missed.

The photos taken can be directly uploaded to Google Picasa, or be toyed around with several built-in “fun” features.

The main display is a 3.4” 854X480 FWVGA Mobile ASV display using technology from their AQUOS line of TVs. The color quality is much, much better than iPhone4’s supposedly “retina” display.

The phone features IPX5/IPX7 waterproofing, which certifies operation even when it is being hosed with water. WiFi is standard, which is nice.


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