NTTdocomo PRIME Series Roundup


So here it is. The cutting edge of cellphone hardware in the world. Leading in camera quality, resolution and the sheer number of features incorporated into one, tiny hardware in your hands. The NTTdocomo PRIME Series gives you all.

This year’s lineup has been significantly trimmed. The four major makers threw in one contestant each. Let’s take a detailed look at all four.

Fujitsu F-01C


The highest-specced phone that Fujitsu offers at the time of this writing, the F-01C is an evolution of the F-01B offered last year. While some may scream for a revolution instead, I think evolution is a better thing. Certainly, the F-01B was an excellent phone. It brought Fujitsu back into the high-spec keitai game after losing out with the F90xi series.

This impressive keitai features a 3.4” FWVGA display coupled to a slim body of 13.9mm, while still increasing the camera size to 13.2MP. This is a big improvement from the F-01B which was 17.3mm thick. Even more impressively, Fujitsu managed to do all this while keeping the F-01C water and dustproof – something missing on many phones worldwide (*ahem* iPhone).

Camera features have been strengthened. It can take 7.5 photos/second in VGA mode, and it also allows users to take photos continuously until there is no more room in the microSD. Full HD video recording is supported, and if you buy the HDMI cable you can output it to any phone or monitor you’d like. Wi-Fi, which was missing, is now part of the impressive feature set.


  • 3.4” 854X480 16.7M LCD
  • 1.4” 174X64 External OLED
  • 13.2MP CMOS Full HD camera
  • IPX5/IPX7 water/dustproofing
  • 13.9mm thin
  • Global GSM Support




NEC is a company that I think really hits or misses the design. The N-01B was a good design, but I disliked the N-04B and N-02B for its clunky design. It seems like that trend will continue with the N-03C, a phone that looks tough but very unwieldy.

The phone is focused on shock resistance while incorporating water/dustproofing. There’s also a collaboration model with BURTON, the snowboard maker. The shock resistance is rated at US MIL standard, so its claims aren’t bogus for sure. It supports IPX5/IPX8 waterproofing which allows it to operate the camera/calls at 1m deep for at least 30 min. Impressive!


  • 3.2” 854X480 LCD
  • 0.8” 96X35 External OLED
  • 8.1MP CMOS camera with 0.5second startup
  • IPX5/IPX8 waterproofing


Panasonic P-03C


Yes, the SoftBank 001P “Lumix Phone” makes its debut on NTTdocomo as well – as the P-03C “Lumix Phone”. Good news for overseas keitai enthusiasts, since NTTdocomo models are easier to coax into functioning mode using a hyperSIM.

It has all the features explained in my SoftBank 001P post, but here’s a quick recap –

  • 13.2MP Lumix camera featuring Mobile VenusEngine
  • 27mm wide angle lens
  • 3.3” 854X480 LCD touchscreen display
  • 720p HD recording
  • Internal Wi-Fi

Check this photo gallery out for more photos!


    SHARP SH-01C


    SH-01C carries on the famed AQUOS SHOT label into its fourth generation. It’s build a formidable reputation in both Japan and among overseas users for its superior image quality compared to any mobile phone out there.

    The design of the SH-01C takes some cues from the older days of 90xi series. In fact, the two-tone gradient is reminiscent of the earlier FOMA handset days like the SH904i. The overall rounded also has an aura of the earlier days to it. Personally, I don’t like it – I’d much prefer having angular, sharp edges in a design (like the SH-06A and SH-01B).

    The phone’s features have been improved over its predecessor, SH-07B. For one, the camera’s now a 14.1MP CCD unit, still capable of 1080p video capture. Another big improvement is the inclusion of a Wi-Fi module. Overall, the improvements in this generation seems to be in enhancing camera experience and overall operation speed, so there isn’t a big “must-get” sort of feature with the SH-01C.


    • 3.4” 854X480 MobileASV display
    • 14.1MP CCD camera with 1080p video capture
    • Internal Wi-Fi (a/b/g/n)
    • HDMI-out/DLNA
    • IPX5/IPX7 waterproofing


    The NTTdocomo STYLE Series article will be coming online tomorrow. Stay tuned!


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